How the idea was born

Operation Bright Light - In 2007, Port St. Lucie, Florida Police responded to two pedestrians that were struck by vehicles. The drivers claimed they did not see them. The Police Chief called a press conference, purchased 1600 DuraVisionPro safety lights and gave them out to the kids through the school bus drivers. They called it “Operation Bright Light”. It made a difference in the Community.

In our opinion, helping kids in the community to be visible is a great idea. So, our team designed a new light with an extended run time. It is the only light that we make with a red body. It has our web site engraved into each back plate so the consumer or child can find us. Our goal is to donate 1 million lights by matching the all the sales for this light.

It is cool. It is red. Be safe.


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